FEED is always entirely capitalised. FEED, not Feed.
The FEED Studio should always have a capital ‘S’ if you mention it.
He is a home-grown that will continue to be an inspiration and we hope to see him at the FEED Studio
After a full stop, always use a single space. Like this. Not like this.
When referring to a book, magazine or film (or any other Proper Noun) do not italicise it, or add single quotation marks.
For example, Dazed and Confused magazine should be written like this: Dazed and Confused. Not: ‘Dazed and Confused’ or Dazed and Confused
When referencing a website, do not include the ‘www.’ Portion of the address. Opt for Vogue.com rather than www.Vogue.com
Never capitalise the ‘c’ in .com
No hyperlinks please.
Swearwords- we don’t mind some swearing, as long as it is in context or part of an essential quote or reference. Please don’t just swear for the fucking sake of it!
Et Cetera, or etc, should be written just like that. No capitals, no full stops in-between letters, or any other kind of punctuation or markers etc.
If you decide to use an exclamation mark at the end of a sentence, please only use one. Or the editorial team with hunt you down and kill you!!!!!!!!
The same goes for question marks: just one. And none of this please: ?!?!?
If you are listing several things in a sentence, please separate each item with a comma and add an ‘and’ before the final item:
I learnt a lot about character, nuance, narrative and fashion.
NOT: I learnt a lot about character nuance narrative and fashion.
A Lot is two words. Never one. A lot. Not alot.
When you need to use a number in your article then use the actual word for numbers one to nine. For numbers 10 and above, please use the numerals.
One, two, three, four, five, six, seven, eight, nine, 10, 11, 12.
For quantities of numbers, such as money, use the abbreviated letter. For example: Instead of writing £10,000,000 write £10m. If you’re talking about people rather than object, write the word. For example: 10 million women.
The same goes for FEED Seminars. Always use a capital ‘S’.
Listening to Francis talk about his photography, ethics and processes at a FEED Seminar…
If you are reporting speech then you need to use inverted commas (which is a fancy way of saying speech marks). Technically, there is no difference between the single ‘---‘ and double “---“ marks, but FEED’s house style asks for the double inverted comma “ “.
If you are quoting from an interview you have conducted you can do it like this:
Francis explained that “it had not been an easy task.” By placing words in the double marks, you are attributing those words, precisely as written, to the speaker. Be careful here, and do it accurately, FEED can’t afford a lawsuit!
If you need to use a quote within a quote in your writing, in other words, you are quoting someone that has used a quote, then use the single quotation marks to do so ‘---‘.
Should you need to shorten a quotation in the middle use this symbol […] in place of the missing text.
If you ever need to use an Ellipsis (full stops in a row) to indicate a pause or something missing from the text, it is always three full stops…
Nothing looks worse than a sentence trailing off like this………………
Brackets: these are the easiest way to make an additional, but not crucial, point in a sentence. If something is enclosed in brackets in the middle of a sentence the first word does not need to be capitalised and there does not need to be a full stop at the end. If the brackets stand alone then you do need to use punctuation within them.
In-between can be two separate words, or hyphenated. FEED’s house style asks
that in-between checking your grammar and syntax, that you hyphenate it please.
If you’re writing a profile or an interview piece, be consistent in the way you refer to the subject throughout. Introduce them to the reader with their full name, but choose, and then stick to, either using their first name or surname throughout.
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