Writing with your reader in mind.
What will your magazine be called?
How old will your reader be, roughly?
Which three words would best describe your reader?
What will it cost to buy?
Publication frequency – Weekly, fortnightly, monthly, bi-annually…
Cover Image
Three ideas for leader articles – interviews, stories, reporting on particular events and so on…
Describe the overall look of the magazine. What is its style?
Which current magazines would be your magazine’s competitors?
You can draw on other publications for inspiration or to help explain the kind of style and readership that you are aiming for.
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